{"id":11884,"date":"2021-03-21T05:01:01","date_gmt":"2021-03-21T05:01:01","guid":{"rendered":"https:\/\/mfgtechupdate.com\/?p=11884"},"modified":"2022-07-25T05:29:45","modified_gmt":"2022-07-25T05:29:45","slug":"continental-here-and-leia-inc-jointly-create-natural-3d-automotive-navigation","status":"publish","type":"post","link":"https:\/\/mfgtechupdate.com\/continental-here-and-leia-inc-jointly-create-natural-3d-automotive-navigation\/","title":{"rendered":"Continental, HERE and Leia Inc jointly create Natural 3D Automotive Navigation"},"content":{"rendered":"

\u21d2\u00a03D navigation shown on the automotive Lightfield display creates an intuitive user experience and can\u00a0 contribute to driving safety<\/strong>
\n\u21d2\u00a0Lightfield technology enables a natural 3D effect that is visible without glasses or eye-tracking sensor for driver and passengers alike<\/strong>
\n\u21d2\u00a0\u00a0Premium 3D content for 75 global city centers in HERE\u2019s Premier 3D Cities<\/strong><\/p>\n

Continental, HERE and Leia Inc are partnering to bring three-dimensional navigation into display solutions for vehicle cockpits. Continental, HERE and Leia Inc are partnering to bring three-dimensional navigation into display solutions for vehicle cockpits. By this, the companies are jointly providing an important component for a safe and intuitive in-vehicle user experience with a wow factor. HERE\u2019s 3D depiction\u00a0of buildings and topography is displayed with Leia\u2019s Lightfield technology. The joint solution allows for the visualization of 3D maps without the need for adaptive eyewear or an eye-tracking sensor. The Lightfield technology even makes the 3D effect visible from various angles. Thus, driver and passengers alike can see the 3D graphics.<\/p>\n

\u201c3D display technology not only brings a new wow\u00a0factor into the vehicle cockpit but with the right content, it also creates a more intuitive interaction between driver and vehicle and thus enhances driving safety,\u201d says Ulrich L\u00fcders, head of strategy and portfolio at Continental\u2019s business unit Human Machine Interface. \u201cAs we see this especially for 3D navigation, I am very happy that we can contribute to a better UX and safer driving environment by bringing together HERE\u2019s premium map content and Leia\u2019s Lightfield software with our expertise in automotive human-machine interface solutions.\u201d<\/p>\n

3D Navigation designed to help support safer driving
\nVarious studies on traffic safety show that driver distraction is among the main reasons for traffic crashes worldwide. In the U.S., distracted driving caused more than 2,800 fatalities in 2018, according to the National Highway Traffic Safety Association. For Continental, therefore, it is critical to work toward intuitive UX solutions that provide drivers with the content and functions they are looking for and therefore support greater driving safety while minimizing distraction in the vehicle cockpit.<\/p>\n

\u201cEspecially in complex driving scenarios such as city traffic, it can be a real challenge for many drivers to follow navigation instructions and at the same time maneuver safely,\u201d says Ulrich L\u00fcders. Thanks to the correct spatial reproduction of the real world offered by the 3D solution from Continental, HERE and Leia Inc, drivers are able to grasp the necessary information quicker, better orient themselves and stay more attentive to the driving task.
\nHighly accurate 3D content<\/p>\n

The content enabling this solution comes from HERE Premier 3D Cities, consisting of HERE\u2019s premium map content and highly detailed 3D representations of 75 global city centers that are fully interactive and customizable. Each building is indexed and accurate in terms of physical location, volume, elevation and fa\u00e7ade colour. 3D terrain models also provide elevations for representative depictions of a city\u2019s layout. Detailed 3D landmarks are included within the coverage of each city and are integrated into the 3D terrain, as well as the various styles of the surrounding buildings.<\/p>\n

Based on Continental\u2019s Natural 3D Display, Leia\u2019s Lightfield technology and HERE\u2019s 3D map content, the companies have created a joint demonstrator and plan to work with vehicle manufacturers
\nto bring this solution into the next generation\u00a0of vehicles.<\/p>\n

\"\"<\/a>About Continental<\/strong>
\nContinental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of \u20ac44.5 billion and currently employs more than 233,000 people in 59 countries and markets. In 2021, the company celebrates its 150th anniversary.
\nAbout HERE<\/strong>
\nA location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes \u2013 from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.
\nAbout Leia Inc<\/strong>
\nLeia Inc, an experience platform based in Silicon Valley, creates 3D Lightfield products and software that challenge the limits of what can be created and shown on a display. Leading brands in the automotive, educational, hospitality, gaming, and medical fields are embracing 3D Lightfield as the de facto medium to break through and connect with their consumers and define their marketplaces. Leia combines nanotechnology and AI to build the future of experience.<\/p>\n

This artical was first published in TAGMA Times newsletter\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u21d2\u00a03D navigation shown on the automotive Lightfield display creates an intuitive user experience and can\u00a0 contribute to driving safety \u21d2\u00a0Lightfield technology enables a natural 3D effect that is visible without glasses or eye-tracking sensor for driver and passengers alike \u21d2\u00a0\u00a0Premium 3D content for 75 global city centers in HERE\u2019s Premier 3D Cities Continental, HERE and […]<\/p>\n","protected":false},"author":2,"featured_media":11891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/posts\/11884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/comments?post=11884"}],"version-history":[{"count":1,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/posts\/11884\/revisions"}],"predecessor-version":[{"id":11892,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/posts\/11884\/revisions\/11892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/media\/11891"}],"wp:attachment":[{"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/media?parent=11884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/categories?post=11884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mfgtechupdate.com\/wp-json\/wp\/v2\/tags?post=11884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}